Re: Ratings


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Posted by Ratings Guy on October 28, 2011 at 11:00:29:

In Reply to: Re: Ratings posted by Micheal on October 28, 2011 at 09:36:01:

Here ya go:

#97 Madison, WI
Summer '11 ARBITRON Quarterly Report 12+ Mon-Sun, 6a-12mid
Population: 495,000
Black: 24,100 (5%)
Hispanic: 26,200 (5%)
Last updated: Oct 20, 2011


Station Format Owner Sum 10 Fall 10 Win 11 Spr 11 Sum 11
WZEE-FM Top 40/M Clear Channel 7.6 6.9 8.5 6.9 7.8
WIBA-AM N/T Clear Channel 6.5 6.5 6 6.2 5.7
WMGN-FM AC Mid-West Family 8.7 6.7 5.8 7.6 5.7
WIBA-FM Classic Rock Clear Channel 6.3 7.5 4.9 4.7 5.5
WOLX-FM Classic Hits Entercom 5.2 5.4 4.5 7.1 5.2
WJJO-FM Active Rock Mid-West Family 5.1 3.4 2.6 4.7 4.5
WMMM-FM AAA Entercom 4 3.8 3.8 3.6 4.3
WMAD-FM Country Clear Channel 4.2 4 5.7 5.7 4.1
WXXM-FM Talk Clear Channel 2 2.9 3.6 2.9 4.1
WWQM-FM Country Mid-West Family 4.7 4.4 6.8 4.7 3.6
WCHY-FM Adult Hits Entercom 4.2 3.4 4 3.3 3.4
WJQM-FM Top 40/R Mid-West Family -- -- 4.5 6.4 3.2
WTSO-AM Sports Clear Channel 2.3 1.9 2.1 1.4 2
WSJY-FM AC NRG Media 1.1 1.5 0.9 1 1.6
WHIT-AM Oldies Mid-West Family 1.1 0.8 0.8 1.2 1.4
WDMP-FM Country Dodge-Point 1.4 1.1 1.1 1 1.1
WJVL-FM Country Bliss 0.9 1.1 0.9 1.6 1.1
WLMV-AM Spanish Variety Mid-West Family 0.7 0.6 0.9 -- 1.1
WTLX-FM Sports Good Karma 2 2.5 1.5 1.2 1.1
WTDY-AM N/T Mid-West Family 0.9 1.5 1.1 0.9 0.9
WGN-AM N/T Tribune -- -- -- 0.5 0.7
WTMJ-AM N/T Journal 0.7 -- -- 0.9 0.7


#97 Madison, WI
Market Share by Owner

Owner Sum 10 Fall 10 Win 11 Spr 11 Sum 11
Clear Channel 28.9 29.7 30.8 27.8 29.2
Mid-West Family 25 22 22.5 25.5 20.4
Entercom 13.4 12.6 12.3 14 12.9
NRG Media 1.1 1.5 0.9 1 1.6
Bliss 0.9 1.1 0.9 1.6 1.1
Good Karma 2 3.1 2.1 1.2 1.1
Dodge-Point 1.4 1.1 1.1 1 1.1
Journal 0.7 -- -- 0.9 0.7
Tribune -- -- -- 0.5 0.7


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