jammin 98-3 & ratings


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Posted by marconi's golden ball on February 28, 2013 at 20:06:36:

how is jammin' 98.3 doing so well and staying so consistent even without arbitron backing?

are they using the "results" method of proving advertising worth? if so, how does that work from start to finish?

i can't imagine being an advertiser/small business with a sales rep knocking on my door offering #1 25-54 and another sales rep saying hey we have a lot of listeners and they are loyal to our advertisers.


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